What is Japan Street?
Japan Street is JETRO's flagship online export platform — an invitation-only catalog where Japanese companies list their products and services, and pre-screened international buyers from over 7,000 companies can browse, request samples, and initiate negotiations. JETRO handles all coordination, making it zero-friction for Japanese SMEs to reach global markets.
Product Categories
Japan Street spans a wide range of industries, making it relevant to investors across sectors:
How It Works
The process is designed to minimize friction for Japanese exporters — JETRO handles buyer vetting, negotiation coordination, and translation.
Related Programs
Registered companies are automatically enrolled in complementary programs and gain priority access to invitation-based ones:
China Japan Street
WeChat-based marketplace targeting Chinese buyers — automatic enrollment
Global Gateway
International sample display and management — automatic enrollment
JAPAN MALL
Overseas e-commerce platform partnerships — invitation-based
TAKUMI NEXT
Traditional crafts and heritage products export program — invitation-based
Support Resources
- English business email templates for international negotiations
- Export fundamentals guides and country-specific webinar recordings
- Agricultural and food marketing data by country and city
- JS-Links directory of logistics, insurance, payment, and legal service providers
- e-Venue supplier dashboard with user manual (5.3MB PDF)
Success Stories
JETRO highlights companies that expanded internationally through the platform:
- Harves Co. (food products) — expanded to 2 new countries
- Okamoto (umbrellas) — Chinese livestream commerce success
- Yachiyo Noodle (handmade sōmen) — international trade show success